Do you really hate your Ad-critics?

Since the day I joined twitter, I have very much been addicted to it like any other social networking site. I believe twitter is the best virtual place to find out what people are talking about your brand unlike facebook which has its own limitations.

Like any other day, I logged on to twitter and noticed  that people my in timeline were talking about recent ads of Docomo starring Ranbir Kapoor. Majority of them found it very lame and few girls who were head over heels for Ranbir were very supportive of the ads. What I conclude from all the buzz around, with people talking about your ads whether good or bad is actually working in the favor of the company in building brand awareness.

One day it happens so that I come across people talking about an ad which I had no clue about (it is a very rare case coz there isn't a single ad which slips out of my sight). Next, I am on a look-out for this ad and in the process when I spot it, i get myself enlightened to what it has to say (unintentionally!). Isn't that the case with all of us?

Marketing seeks nothing more than 'Innovation'

Marketers are required to come up with innovative means to advertise a product.

Why?

How many of you mute or change the channel on television/radio when you know there are series of ads lined up for you?

It very important to catch your audience off-guard, to deliver your message completely!

Rest, the video is self-explanatory.

I am a 'Social' animal

If you have read my first post you must have realized by now how intrigued I am about social media. Do you realize what power it possesses? I wonder if there is anyone above age 10 who doesn't have a facebook account. When I did an assignment on 'Social Network Marketing', I was totally amazed as to how much this medium has to offer. However, if marketers don't use it wisely they are bound to fall flat on their face.

I am not some social media guru but I would like to share a few myths as far as this medium is concerned:

1. Only Facebook and Twitter:

These are the most popular social networks without a doubt and you shouldn't think twice before investing here, however, your target audience might be hidden in a rabbit hole. GO FIND THEM!

2. Creating profile on every possible website:

Though having your accounts in most of these websites is free, it does not mean you create your space there and leave it to goodness sake. It might become a breeding ground for negative feedback and comments. MONITOR AND MAINTAIN IT!

3. One way traffic:

Don't bombard your customers with information. Use this 'interactive' space to your advantage. LISTEN TO THEM!

Image Source: www.seosocialmedia.net

Doesn't the Amul girl amuse you?

I am quite sure I might not receive a single negative response from anyone for that question unless you have been spoofed upon! Whenever I travel by car my favorite pass-time has always been to look-out for hoardings and what they had to say. The Amul girl has rather been too popular to ignore. Whenever I spot her I literally strain my neck in a speeding car so that I don't miss out on the message. Its the brainchild of Sylvester daCunha, then managing director of the advertising agency AS. Amul girl seems like to be the lucky mascot for the brand Amul so much so that the ad campaign has hit the Guinness World Book Record!

What has worked for this campaign?

Humor-spoof appeal: When someone is made fun of, don't we like it?

Regularity: They have constantly come up innovative ideas to make sure people don't forget them!

Comic Strip: The animated Amul girl was easily moulded to suit the theme of the campaign.

>> Here are some of my favorites..

Source: http://bit.ly/ILARX

Hello Ad-World!

I have always been very critical of ads that I come across. That includes not only tv ads but also of the ads in the social network that we have been bombarded with! I believe that companies who overlook social media as a form of advertising are losing edge over the others. Social media has so much to offer. This is main reason why I have taken up 'Social Media Marketing' as a topic of research in my third year and will share in this blog all the new and exciting things I find out until then I am sharing my current favorite TVC which contains the right amount of humor and puts it point forward. I am always partial to the insurance ads coz they tend to have the emotional connect.