tag:blogger.com,1999:blog-62856582757876595802024-02-20T19:15:44.298+05:30Ad-o-mania"Love me, hate me but you just can't ignore me." Says who? says ads!Nehahttp://www.blogger.com/profile/12047969142666384198noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-6285658275787659580.post-11635537458254667362011-12-27T22:22:00.001+05:302011-12-27T22:37:38.071+05:30Social Media Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Verdana, sans-serif;">For the final year project I had taken up the topic 'Social Media Marketing'. This is what I learnt from it:</span><br />
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<span style="line-height: 115%;"><span style="font-family: Verdana, sans-serif;">Most companies had a wrong perception
about social media during its inception however gradually with so many success
(and failure) stories lessons have been learnt. Companies have now started
realizing that only by creating accounts on different social media websites
will not serve the purpose.<o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Verdana, sans-serif;">Also while marketing through this medium a
structured process is needed to be followed which most of time is ignored by
the companies. Generally someone from the marketing department is assigned the
task of managing social media accounts. This makes sense only when the budget
allocated for marketing activities is less. However, if you are a big company
and looking to create a huge impact through this medium, hiring professionals
to carry out tasks will bring success to your organization. <o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Verdana, sans-serif;">This medium offers a unique feature of interacting
with your customers. It should be used wisely. Social media is not about you
(company) but everything about the audience. They must not be ignored. Many a
times I have seen brands simply posting status updates, they think their job is
done there. Who is supposed to respond to the reactions of the audience? When
you respond to what people have to say about you, they feel connected to you.<o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Verdana, sans-serif;">I am sure no other media helps you to reach your
target audience so specifically. With social media you are rest assured that
your marketing activities is directed to people interested in your brand and
your potential customers. The waste of your marketing messages falling on deaf
ears is eliminated. <o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Verdana, sans-serif;">There has been a huge debate about social media ROI
(Return on Investment). The case studies mentioned in this project clearly
indicate that if social media is used appropriately the returns are guaranteed.
On the other hand, any haphazard treatment of social media marketing will lead
to the downfall of the brand.<o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Verdana, sans-serif;">One of the major challenges still remains as to how
you deal with all the ‘hate messages’ and negativity of your brand floating on
social media. A powerful brand will come out with innovative ideas and
strategies to tackle this issue.<o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Verdana, sans-serif;">Social media is all about relationship building.
When I tweeted about a certain problem with my mobile service provider on my
twitter account, the company immediately got back to me and asked me, “How
could we help you?” More than anything, I was happy that my voice was heard.
How did the company find me? The answer to that will be will, ‘POWER OF SOCIAL
MEDIA’. </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></span></div>
</div>Nehahttp://www.blogger.com/profile/12047969142666384198noreply@blogger.com0tag:blogger.com,1999:blog-6285658275787659580.post-40827189992839877902011-08-12T15:43:00.000+05:302011-08-12T15:43:44.681+05:30Micromax Print Ad in Times Of India<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://epaper.timesofindia.com/Repository/getimage.dll?path=TOIM/2011/08/12/3/Img/Ad0031613.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://epaper.timesofindia.com/Repository/getimage.dll?path=TOIM/2011/08/12/3/Img/Ad0031613.png" width="407" /></a></div>
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Nehahttp://www.blogger.com/profile/12047969142666384198noreply@blogger.com1tag:blogger.com,1999:blog-6285658275787659580.post-29255809255405714532011-07-29T14:38:00.000+05:302011-07-29T14:38:56.527+05:30Do you really hate your Ad-critics?<div dir="ltr" style="text-align: left;" trbidi="on">
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Since the day I joined twitter, I have very much been addicted to it like any other social networking site. I believe twitter is the best virtual place to find out what people are talking about your brand unlike facebook which has its own limitations.<br />
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Like any other day, I logged on to twitter and noticed that people my in timeline were talking about recent ads of Docomo starring Ranbir Kapoor. Majority of them found it very lame and few girls who were head over heels for Ranbir were very supportive of the ads. What I conclude from all the buzz around, with people talking about your ads whether good or bad is actually working in the favor of the company in building brand awareness.<br />
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One day it happens so that I come across people talking about an ad which I had no clue about (it is a very rare case coz there isn't a single ad which slips out of my sight). Next, I am on a look-out for this ad and in the process when I spot it, i get myself enlightened to what it has to say (unintentionally!). Isn't that the case with all of us?<br />
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Nehahttp://www.blogger.com/profile/12047969142666384198noreply@blogger.com1tag:blogger.com,1999:blog-6285658275787659580.post-32400265481704804892011-07-05T17:26:00.001+05:302011-07-26T22:37:11.377+05:30Marketing seeks nothing more than 'Innovation'<div dir="ltr" style="text-align: left;" trbidi="on">
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/434eGBLkA3o?feature=player_embedded' frameborder='0'></iframe></div>
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Marketers are required to come up with innovative means to advertise a product.<br />
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Why?<br />
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How many of you mute or change the channel on television/radio when you know there are series of ads lined up for you?<br />
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It very important to catch your audience off-guard, to deliver your message completely!<br />
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Rest, the video is self-explanatory.</div>
Nehahttp://www.blogger.com/profile/12047969142666384198noreply@blogger.com0tag:blogger.com,1999:blog-6285658275787659580.post-78507846564879847672011-05-07T00:25:00.001+05:302011-07-29T14:44:53.188+05:30I am a 'Social' animal<div dir="ltr" style="text-align: left;" trbidi="on">
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If you have read my first post you must have realized by now how intrigued I am about social media. Do you realize what power it possesses? I wonder if there is anyone above age 10 who doesn't have a facebook account. When I did an assignment on 'Social Network Marketing', I was totally amazed as to how much this medium has to offer. However, if marketers don't use it wisely they are bound to fall flat on their face.</div>
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I am not some social media guru but I would like to share a few myths as far as this medium is concerned:</div>
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1. Only Facebook and Twitter: </div>
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These are the most popular social networks without a doubt and you shouldn't think twice before investing here, however, your target audience might be hidden in a rabbit hole. GO FIND THEM!</div>
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2. Creating profile on every possible website: </div>
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Though having your accounts in most of these websites is free, it does not mean you create your space there and leave it to goodness sake. It might become a breeding ground for negative feedback and comments. MONITOR AND MAINTAIN IT!</div>
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3. One way traffic:</div>
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Don't bombard your customers with information. Use this 'interactive' space to your advantage. LISTEN TO THEM!</div>
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Image Source: www.<span class="Apple-style-span" style="font-family: arial; font-size: 13px; line-height: 15px;">seosocialmedia.net</span></div>
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Nehahttp://www.blogger.com/profile/12047969142666384198noreply@blogger.com2tag:blogger.com,1999:blog-6285658275787659580.post-453609466654926412011-04-14T13:03:00.001+05:302011-04-14T13:05:33.476+05:30Doesn't the Amul girl amuse you?<div dir="ltr" style="text-align: left;" trbidi="on">I am quite sure I might not receive a single negative response from anyone for that question unless you have been spoofed upon! Whenever I travel by car my favorite pass-time has always been to look-out for hoardings and what they had to say. The Amul girl has rather been too popular to ignore. Whenever I spot her I literally strain my neck in a speeding car so that I don't miss out on the message. Its the brainchild of Sylvester daCunha, then managing director of the advertising agency AS. Amul girl seems like to be the lucky mascot for the brand Amul so much so that the ad campaign has hit the Guinness World Book Record!<br />
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What has worked for this campaign?<br />
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Humor-spoof appeal: When someone is made fun of, don't we like it?<br />
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Regularity: They have constantly come up innovative ideas to make sure people don't forget them!<br />
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Comic Strip: The animated Amul girl was easily moulded to suit the theme of the campaign.<br />
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>> Here are some of my favorites..<br />
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<img src="http://www.amul.com/1999hits/amul63.jpg" /><br />
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<img src="http://www.amul.com/1999hits/amul75.jpg" /><br />
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<img src="http://www.amul.com/1999hits/amul76.jpg" /><br />
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<img src="http://www.amul.com/1999hits/amul85.jpg" /><br />
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</div><div><img src="http://www.amul.com/1999hits/amul103.jpg" /></div><div><br />
</div><div>Source: <a href="http://bit.ly/ILARX">http://bit.ly/ILARX</a></div></div>Nehahttp://www.blogger.com/profile/12047969142666384198noreply@blogger.com0tag:blogger.com,1999:blog-6285658275787659580.post-19454170444488812652011-04-06T22:27:00.001+05:302011-04-06T23:16:01.122+05:30Hello Ad-World!<div dir="ltr" style="text-align: left;" trbidi="on">I have always been very critical of ads that I come across. That includes not only tv ads but also of the ads in the social network that we have been bombarded with! I believe that companies who overlook social media as a form of advertising are losing edge over the others. Social media has so much to offer. This is main reason why I have taken up 'Social Media Marketing' as a topic of research in my third year and will share in this blog all the new and exciting things I find out until then I am sharing my current favorite TVC which contains the right amount of humor and puts it point forward. I am always partial to the insurance ads coz they tend to have the emotional connect.<br />
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</div>Nehahttp://www.blogger.com/profile/12047969142666384198noreply@blogger.com2